Advertiser/Client: Insurance Corporation of British Columbia Campaign: Stolen Car Show Idea: Car thieves in British Columbia are the best and most prolific in the Western world. By far the biggest targets and victims of thieves are drivers 16-25 years old - who predominantly drive older cars without anti-theft devices and park in high-risk areas. Mistakenly, they think that only newer fancier cars are stolen and that it's not worth protecting their beater. Auto crime is literally the last thing on their mind. Tapping into car culture and youth's love of parody the Stolen Car Show captured their attention and entertainingly created awareness of the problem while painlessly educating users how they can protect themselves. The Stolen Car Show website, hosted by Miss Stolen Car Show 2005, served as the central hub of a holistic campaign that lived seamlessly in multiple traditional and non-traditional mediums. Website: www.stolencarshow.ca